Providing an outstanding patient experience is one of the biggest competitive advantages a practice can have. Rather than compete on price, 66% of businesses compete based on a customer experience. So what is the formula for standing out from the competition? A balance of innovation and customer service. Sounds easy right? In some ways it is. In this article I dive into what some business's do that make them different.There are businesses we frequent that we know are different. Companies like Amazon, Trader Joes, and Ritz Carlton all offer a level of service that is unparalleled...and we as the independent ECP can learn a lot from their approach.
So what are the steps in curating a more patient-centric practice?
Are you innovating?
Highlights of technology you shouldn't live without:
- Contact Lens Sales Platform
- E-commerce for Eyewear
- Patient Communication
- Insurance Verification Platform
- Inexpensive package deals on Eyewear and Contacts
- Pay over time financing
- Employee Training Tools
- Success without vision plans
- Niche Offerings to Stand Out
- VR headsets - Visual Fields & More